INSIGHTS
Practical notes on building better systems
Frameworks, checklists, and decision guides for custom software, SEO, performance, CRM strategy, and API architecture.
All insights
6 articles
February 12, 2026SEOtechnical SEO
Technical SEO checklist for custom business websites
The 15-point technical SEO checklist we apply to every website we build, from Core Web Vitals to schema markup and crawl optimization.
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February 10, 2026CRMbusiness systems
CRM selection framework: build vs buy decision matrix
A practical framework for deciding between HubSpot, Salesforce, custom CRM, or a hybrid approach based on your business size, workflows, and growth trajectory.
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February 8, 2026performanceconversion
Website speed and revenue: the numbers that matter
Every 100ms of load time improvement increases conversion by 1%. Here is how to calculate what speed is worth to your specific business.
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February 6, 2026architectureAPI
API-first architecture: why every business system should start here
API-first design makes systems that integrate, scale, and adapt. Here is how we architect APIs for business systems and why it matters for your next project.
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February 5, 2026conversionux
Service pages that convert (without sounding cheap)
A repeatable template that builds trust and drives booked calls.
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February 5, 2026performanceseo
Performance is a sales asset (not a dev detail)
Why speed signals competence - and how to keep motion premium without harming LCP/INP.
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